# What a lead list really costs per lead

> Cheap data you can't use is expensive. Compare the price of leads you can actually contact.

## Plan price is misleading

Two tools with the same monthly price can give you very different value. What matters is how much you pay for each lead you can actually use.

## Calculate cost per usable lead

> Cost per usable lead = total cost ÷ number of leads that meet your criteria and have the contact details you need

Example: a 1,000-lead export costs $30. 650 have an email and fit your niche. Cost per usable lead = $30 ÷ 650 ≈ $0.046.

## What to count as "usable"

- in your target niche and location
- has the contact method you'll use (email, phone, owner name)
- not a duplicate or existing customer
- valid email (if emailing)

## Hidden costs

- **Your time** cleaning, enriching and deduplicating
- **Extra tools** for email finding or verification
- **Unused subscriptions** in quiet months
- **Failed runs** that still cost credits
- **Bounces** that damage deliverability

## How GetClient prices

One credit per lead received. Failed searches cost nothing — credits reserved for them go back. Enrichment (emails, owner names, socials) is included. Plans: Starter $9 for 3,000 credits, Growth $19 for 8,000, Scale $99 for 50,000. Sending emails is unlimited on every plan.

## Compare fairly

Run the same search — same niche, same city — in each tool you're considering, then calculate cost per usable lead for each. That's the number that matters.

## Frequently asked questions

### Do failed searches cost credits in GetClient?

No. Credits are reserved when a search starts and returned if it fails or finds fewer results.

### Is enrichment charged separately?

No. Emails, owner names, phones and socials are included in the one credit per lead.

### What is a good cost per lead for cold outreach lists?

It depends on your niche and how many leads are usable. Compare tools on the same search and look at the cost per lead that has the contact details you need.

Source: https://getclient.pro/blog/cost-per-lead-lead-lists