# Turn a basic lead list into a useful one

> A name and address is only a directory entry. Enrichment adds what you need to actually make contact.

## What enrichment adds

- **emails** — from the business website and public profiles
- **decision-maker** — owner or founder name and title
- **phones** — main line, mobile, phone type and carrier
- **social profiles** — Facebook, Instagram, LinkedIn, X, YouTube, TikTok
- **context** — website summary, category, rating, reviews, size signals

## Where the data comes from

For local businesses, the richest source is their own website: contact pages, footers, About pages, structured data and linked profiles. For creators, it's the channel and its links; for startups, the launch page, website and founder profiles.

## Enrich at collection time

Enriching after you collect means exporting, uploading to another tool and paying again. GetClient enriches during the search: every Google Maps lead with a website is visited and enriched automatically, as are leads from the other sources where public data allows.

## Check enrichment quality

- **email status** to drop problem addresses
- **owner confidence and evidence** to judge names
- **source columns** to see where details came from

## Fill gaps

No email? Use the phone or socials. No owner name? Use a friendly company-level greeting. Not every business publishes everything.

Related: [what is lead enrichment?](https://getclient.pro/learn/lead-enrichment)

## Frequently asked questions

### Can I enrich a list I already have?

GetClient enriches leads it collects from its sources. For an existing list, search the same niche and location to rebuild it with enrichment included.

### Why are some leads missing emails after enrichment?

Not every business publishes an email. Use their phone or social profiles instead.

### What is the owner confidence score?

An estimate of how likely the owner name is correct, based on where and how it was found.

### Is enrichment available for every lead source?

Each source is enriched with the public details available for it — for instance, website emails and owner names for Google Maps, channel emails and links for YouTube, and founder details for TrustMRR.

Source: https://getclient.pro/blog/enrich-lead-list