# From a Google Maps search to an Instantly campaign

> How to take a fresh local lead list and get it running in Instantly in about ten minutes.

## 1. Build and filter the list

Run your Google Maps search in GetClient, then filter: *Has email*, plus any targeting filters (rating, no booking link, city).

## 2. Export the Instantly CSV

Open **Export** and choose **Instantly CSV**. It contains only rows with an email and uses column names Instantly recognises: email, first name, last name, company name, phone, website, city and more.

## 3. Upload to Instantly

In Instantly, create a campaign, go to **Leads → Upload CSV** and choose the file. Check the column mapping — email must map to Email; first name to First Name; company to Company Name. Custom columns (like category or rating) can be kept as custom variables.

## 4. Personalise

Use variables in your copy:

> "Hi {{firstName}} — saw {{companyName}} has {{reviews}} reviews in {{city}}…"

When the owner's first name is missing, set a fallback ("there").

## 5. Warm up and pace

Send from warmed-up inboxes, keep daily volume per inbox modest, and spread sends across the day. See [deliverability basics](https://getclient.pro/blog/cold-email-deliverability-basics).

## 6. Track replies by segment

Upload separate lists per niche or city to see which segment replies best, then build more of that.

## GoHighLevel instead?

Choose the **GoHighLevel CSV** export to import contacts with phones and emails into your sub-account, ready for workflows and calls. See [importing lead lists into a CRM](https://getclient.pro/blog/crm-import-lead-lists).

## Clean before you upload

Remove leads you won't help (wrong category, chains), drop obvious role-only duplicates across locations, and verify emails if the list is large. A smaller, cleaner list protects your sending accounts.

## Split by segment

Upload one list per niche or city and write the copy for that segment. "Dentists in Austin" lets you mention Austin and dentistry; a mixed list forces generic copy.

## Keep variables safe

Missing values break personalisation. In Instantly, set fallbacks for {{firstName}} and avoid variables that are often empty, like owner title, in subject lines.

## Frequently asked questions

### Why does the Instantly export skip some leads?

It only includes leads that have an email, since Instantly campaigns need one. Export the full CSV if you also want leads without email.

### Which columns does the Instantly export include?

Email, first and last name, company name, phone, website, city and other useful fields such as category, so you can personalise and segment in Instantly.

### Can I send leads to GoHighLevel instead?

Yes. Use the GoHighLevel export to import contacts with phones and emails into your sub-account.

Source: https://getclient.pro/blog/google-maps-leads-to-instantly