# Define your ideal local business customer

> Your ideal customer profile filters every list you build, so make it specific. Here is how.

## What an ICP is

An ideal customer profile describes the businesses that get the most value from you and are most likely to buy. It isn't a persona with a made-up name; it's a set of criteria you can filter on.

## Criteria for local businesses

- **Niche:** which categories? (e.g. roofers, plumbers)
- **Location:** where can you serve or sell?
- **Size:** review count, number of locations, staff
- **Maturity:** years in business, website present
- **Signals:** the problem you solve, visible in data (few reviews, no booking, no website, active ads)
- **Decision-maker:** owner-operated vs managed

## Look at your best clients

List your five best clients and note what they share: niche, size, where they were when you started. That pattern is your ICP. If you're new, choose the niche where you have the most knowledge or results.

## Turn it into filters

| ICP criterion | GetClient filter |
|---|---|
| Niche | keywords and category |
| Location | locations searched, city/state columns |
| Size | review count, followers, subscribers |
| Signal | rating, no website, has ads, launch date |
| Decision-maker reachable | has owner name, has email |

## Fill-in template

> We help **[niche]** in **[locations]** with **[size range]** who **[visible problem]** to **[result]**. The decision-maker is normally **[role]**.

Example: "We help independent roofing companies in Florida with 20–150 reviews who aren't in the top 3 on Maps earn more storm-season calls. The decision-maker is normally the owner."

## Review it every quarter

Your ICP sharpens as you win and lose deals. Update the filters you use and your lists improve with it.

## Frequently asked questions

### Can I have more than one ICP?

Yes, but run them as separate segments with their own messages and lists. Begin with one and add others once it works.

### How often should I update my ICP?

Every quarter or after every 10–20 deals, based on who actually bought and stayed.

Source: https://getclient.pro/blog/ideal-customer-profile-local