# A lead generation routine for freelancers

> End the feast-or-famine cycle with a pipeline that takes just a few hours a week to keep running.

## Pick who you serve

Choose a client type you can find in a public source:

- **Designers & developers:** local businesses without good websites (Google Maps)
- **Writers:** growing SaaS startups (TrustMRR)
- **Video editors:** YouTube creators
- **Ad specialists:** businesses running Facebook ads
- **Virtual assistants:** coaches and community owners (Skool, YouTube)

## The weekly routine (3–4 hours)

1. **Build a list (30 min):** one search, 100–200 leads, filtered to your best fit.
2. **Research the top 20 (60 min):** one specific observation each.
3. **Send (30 min):** short emails with a small offer.
4. **Follow up (30 min):** last week's non-replies.
5. **Update your tracker (15 min).**

## Offer something small first

A sample, a mini-audit or a quick fix makes it easy to say yes. Price comes later.

## Keep costs low

New GetClient accounts get 100 free credits; the Starter plan includes 3,000 credits a month for $9, plenty for weekly lists, and sending emails is unlimited.

## Build reputation as you go

Every project becomes a niche case study. "I redesigned the site for a Denver roofer — calls went up" is the most persuasive line in your next email to a roofer.

## Don't stop when you're busy

The classic freelancer mistake is stopping outreach when work arrives. Keep the weekly routine, even if smaller, so the next month isn't empty.

## Frequently asked questions

### How many leads does a freelancer need each week?

Normally 100–200 targeted leads is plenty, with the best 20 getting personal attention. Consistency matters more than volume.

### Is cold email okay for freelancers?

Yes, when it is relevant and respectful. Short emails with a specific observation and a small offer work well.

Source: https://getclient.pro/blog/lead-generation-for-freelancers