# Simple lead scoring for small teams

> You can't contact everybody today. A basic score shows you who deserves your time first.

## Keep it straightforward

Enterprise lead scoring uses dozens of signals. Small teams need three buckets: **fit**, **signal** and **contactability**.

## Fit (0–3 points)

- in your core niche: +1
- in your target size range: +1
- in a location you serve well: +1

## Signal (0–3 points)

The problem you solve, visible in data:

- clear signal (no website for web design, under 4 stars for reputation, active ads for creative): +2
- secondary signal (few photos, no booking, slow site): +1

## Contactability (0–3 points)

- owner name found: +1
- email found: +1
- mobile number found: +1

## Use the score

- **7–9:** contact first, personalise one-to-one, call if possible
- **4–6:** segment campaign
- **0–3:** skip or keep for later

## Build it in a spreadsheet

Export with the columns you need, add a formula column for the score, and sort. GetClient filters ("Has owner name", "Has email", "No website", rating ranges) let you build the top tier directly before exporting.

## Improve it with results

After a month, check which scores turned into meetings. If owner-name leads reply twice as often, weight that higher.

## Example scores

| Lead | Fit | Signal | Contactability | Score |
|---|---|---|---|---|
| Roofer, 60 reviews, not in top 3, owner + email + mobile | 3 | 2 | 3 | 8 |
| Roofer, 12 reviews, website present, email only | 2 | 1 | 1 | 4 |
| Roofing supplier (wrong niche) | 0 | 0 | 2 | 2 |

## Frequently asked questions

### Do I need software for lead scoring?

No. A spreadsheet formula on your exported columns is enough for most small teams.

### What data does GetClient give me for scoring?

Category, location, rating, reviews, Maps rank, website and ad signals, owner name, email and phone details — enough to score fit, signal and contactability.

Source: https://getclient.pro/blog/lead-scoring-small-teams