# How lead fields line up with your CRM

> Each source names things differently. Here is how GetClient turns them into fields your CRM understands.

## One contact shape for every source

Before anything is sent, each lead becomes the same standard contact:

| Standard field | Where it comes from |
|---|---|
| First / last name | The person's full name, split at the first space (owner, founder, maker or member) |
| Company | Business, channel, page, product or startup name |
| Email, phone, website | The lead's main email, phone and site |
| Address, city, state, postal code, country | When the scraper has them |
| Tag and source | Your tags; source "GetClient — <scraper>" |
| Custom fields | Everything else useful: rating, reviews, MRR, subscribers… |

## Where the person's name comes from

| Scraper | Person |
|---|---|
| Google Maps, Yelp | Owner found on the business website |
| YouTube | Channel owner |
| TrustMRR | Founder |
| Skool | The member (first and last name already separate) |
| FB Ads | No person — page name only |

## How each tool receives it

- **GoHighLevel:** first name, last name, a full name (or the company when there's no person), email, phone, company, website, address and tags.
- **Instantly:** first_name, last_name, company_name, phone, website, plus custom variables.
- **Smartlead:** first_name, last_name, company_name, phone_number, website, plus custom fields.
- **lemlist:** firstName, lastName, companyName, phone, companyDomain, plus custom fields.

You never map columns by hand.

## When there's no person

The lead still goes through with the company name. If your template starts with `{{first_name}}`, filter first with **Has first name** or **Has first & last name** — or write a greeting that works without one. See [leads without owner names](https://getclient.pro/blog/leads-without-owner-names).

## CSV exports use the same logic

The **Instantly** and **GoHighLevel** export layouts produce the same columns, so a CSV import gives the same result as Send to.

## Frequently asked questions

### Do I need to map columns when sending leads?

No. Every scraper's fields are converted to a standard contact automatically.

### How is a full name split?

At the first space: "Maria Alvarez Lopez" becomes first name Maria and last name Alvarez Lopez. Skool members already have separate names.

Source: https://getclient.pro/blog/map-lead-fields-to-crm