# What the owner confidence score means

> Each owner name in GetClient has a confidence level and its source. Here is how to read and use them.

## Where owner names come from

For local and company leads (Google Maps and Yelp), GetClient reads the business's own website — About, Team, Contact and legal pages — and, for Yelp, the owner section of the listing. When it finds a person who runs the business, you get:

- **Owner name** and **title**
- **Owner email** if one is published
- **Confidence** — high or medium
- **Evidence** — the text it was based on
- **Source** — the website or the listing

## What the levels mean

| Level | Typical evidence | Use it for |
|---|---|---|
| **High** | "Family-owned and run by Dana Reyes since 2009." / "Meet the owner, Sam Patel" | First-name greetings, personal openers |
| **Medium** | The only named person on a small team page, or a founder mentioned in passing | A greeting that works either way, or check the evidence first |

Leads with no clear person have no owner — they don't get a guess.

## Check in seconds

Open a lead and read the evidence line. If it says *"owned and operated by…"*, you're good. If the person might be a manager or a former owner, use a neutral greeting.

## Filters

- **Owner confidence** — keep high, or high and medium
- **Has owner name**, **Has first & last name**

## A straightforward rule

Personal greeting for **high**. For **medium**, either check the evidence or write a message that's still natural if the name is wrong — *"Hi Sam — or whoever looks after marketing at Reyes Plumbing…"* is better than a confident mistake.

Related: [how to find business owner names](https://getclient.pro/blog/how-to-find-business-owner-names).

## Frequently asked questions

### Why do some leads have no owner?

Many small businesses don't name anyone publicly. GetClient leaves the owner empty rather than guessing.

### Can I see why a name was chosen?

Yes — every owner has an evidence line showing the text it was based on, and its source.

Source: https://getclient.pro/blog/owner-confidence-score