# Getting a reply from SaaS founders

> Founders are busy, doubtful and pitched all day. Here is how to send the email they answer.

## Find founders at the right stage

- **Just launched:** Product Hunt shows new launches daily.
- **Growing with revenue:** [TrustMRR](https://getclient.pro/blog/trustmrr-lead-generation) shows verified MRR and growth.

Both give you founder names, emails and social handles in GetClient.

## Match the offer to the stage

| Stage | They need |
|---|---|
| Pre-revenue / launch | users, feedback, landing-page help |
| $1K–$10K MRR | time back: support, content, design |
| $10K–$100K MRR | growth channels, first hires, tooling |
| For sale | buyers, brokers, due-diligence help |

## What makes founders reply

- **Specifics:** mention their product, a feature, a number.
- **Low effort to answer:** a yes/no question.
- **Proof:** one result for a similar company.
- **No fluff:** founders delete long intros.

## Channels

Email first; X is often where founders are most responsive. LinkedIn for B2B services and hiring.

## Don't

- pretend you used the product if you didn't
- send attachments or calendar links in the first message
- follow up more than two or three times

## Example subject lines

- "Notely after launch"
- "Quick idea for Formly at $8K MRR"
- "Comparison pages for Taskbird?"

Short, specific and lowercase-friendly — they look like a note from a person, not a campaign.

## Proof that works with founders

- a before/after metric for a similar product
- a short teardown of their onboarding or landing page
- a free, useful asset (a checklist, a template) with no strings

## Keep a founder CRM

Founders move fast: a "not now" today can be a "yes" in three months after a funding round or a growth spurt. Note the stage and revisit; TrustMRR growth data tells you when.

## Frequently asked questions

### Where can I find SaaS founder emails?

TrustMRR lists in GetClient include founder and owner emails where they are public, plus LinkedIn and X.

### How long should a cold email to a founder be?

Short — four to six sentences. Mention their product specifically, make one offer and ask one easy question.

### Should I follow up with founders?

Yes, once or twice a few days apart, each time adding something useful. Then stop.

Source: https://getclient.pro/blog/sell-to-saas-founders