# How social media agencies can find clients

> Your best clients already believe in social and just can't keep up. Here is how to spot them.

## Three kinds of prospects

1. **Advertisers with stale creative** — the Facebook Ad Library shows how long ads have run. Months-old ads suggest nobody is producing new content.
2. **Local businesses with strong reviews but weak socials** — Google Maps lists include Instagram and Facebook links; open a few and look for inactivity.
3. **Creators and coaches** — growing audiences on YouTube and Skool who need help repurposing content.

## Build the lists

- **Facebook Ad Library scraper:** keywords from your niche, active ads only, filter by ad count and age.
- **Google Maps scraper:** niche + city, filter *Has Instagram* and *Rating 4.5+*.
- **YouTube scraper:** creators who upload long videos but have few Shorts.

## Pitch with their content

> Hi Mia — Pawsome's Instagram has great photos but the last post was in June, and your Facebook ads have run unchanged since March. We make 12 posts and 4 ad variations a month for pet brands. Want a sample week?

## Offer packages

- content calendar + posts
- short-form video from existing material
- ad creative refreshes
- community management

## Show results

Engagement, follower growth, and — most importantly — enquiries or sales from social. Tie reporting to business outcomes.

Related: [Facebook Ad Library lead generation](https://getclient.pro/blog/facebook-ad-library-lead-generation)

## Frequently asked questions

### How can I tell if a business's socials are inactive?

Open the Instagram or Facebook links in your lead list and check the date of the latest post.

### Which source finds businesses already spending on social?

The Facebook Ad Library — it shows businesses running ads on Facebook and Instagram right now.

Source: https://getclient.pro/blog/social-media-agency-leads