# Starting a lead generation agency from scratch

> Businesses pay well for steady, qualified meetings. Here is how to build an agency that delivers them.

## What a lead generation agency does

You find prospects for clients and start conversations with them — normally through cold email, calls or LinkedIn — and hand over interested leads or booked meetings.

## Choose a client niche

Pick businesses with high customer values and clear targets: B2B services, agencies, SaaS, contractors who sell to businesses. Knowing one niche's buyers makes your campaigns better and your sales easier.

## Define the offer

Common models:

- **retainer** — monthly fee for running campaigns
- **pay per meeting** — fee per qualified meeting booked
- **hybrid** — lower retainer plus a meeting bonus

Be precise about what counts as a qualified meeting.

## Build your stack

- **lists:** GetClient for live lists from Google Maps, Yelp, Yellow Pages, YouTube, Facebook Ads, TrustMRR and Skool, with emails and owners
- **sending:** a cold email platform with warm-up (Instantly exports are built in)
- **CRM:** to track replies and meetings (GoHighLevel exports are built in)
- **domains and inboxes:** separate from your clients' main domains

## Run campaigns well

- clean lists and segments
- specific offers per segment
- short emails and two or three follow-ups
- fast reply handling
- weekly reporting

## Protect deliverability

Use separate sending domains per client, warm up inboxes and keep volumes sensible. One client's bad campaign shouldn't hurt others.

## Report results clearly

Leads contacted, replies, positive replies, meetings booked and feedback from the client's sales team. Clients stay when they see the pipeline.

## Get your first clients

Use your own system on yourself: build a list of businesses that need lead generation and run a campaign. Your results are your case study.

## Frequently asked questions

### Do I need separate domains for each client?

It is good practice. Separate sending domains keep one client's campaign from affecting another's deliverability.

### How do lead generation agencies charge?

Common models are a monthly retainer, a fee per qualified meeting, or a mix of both.

Source: https://getclient.pro/blog/start-lead-generation-agency