# How to choose the right lead source

> Different sources find different buyers. Match the source to your customer and the list does half the selling.

## Start from the buyer

Ask who signs the cheque for what you sell — then go where that person's business is listed.

| If you sell to… | Use | Why |
|---|---|---|
| Local service businesses | **Google Maps** | Widest local coverage, Maps rank, phones checked for line type |
| Restaurants, home and beauty services | **Yelp** | Review-driven listings with owners, ratings and years in business |
| Established US trades and local firms | **Yellow Pages** | US listings with the owner, years in business and a BBB A/A+ filter |
| Creators and channels | **YouTube** | Subscribers, last upload, business emails |
| Businesses that already pay for ads | **FB Ad Library** | Active advertisers and their websites |
| Startups with revenue | **TrustMRR** | Verified MRR, growth and the founder |
| Communities and coaches | **Skool** | Members of communities you belong to |
| Community owners | **Skool Discovery** | Communities by topic, with the owner, members and price |

## Match the signal to the offer

- **Review management** → Yelp ratings, Google reviews
- **Long-standing local businesses** → Yellow Pages years in business and BBB rating
- **Ads and creative** → FB Ad Library (already spending)
- **SEO and websites** → Google Maps rank, businesses without a site
- **SaaS tools and services** → TrustMRR revenue bands
- **Sponsorships and UGC** → YouTube channels by niche and size

## Use more than one

Local niches overlap across Google Maps, Yelp and Yellow Pages — [combine them](https://getclient.pro/blog/combine-lead-sources) for coverage. Startup sellers can use TrustMRR to find growing startups.

## Everything works the same way

Every source returns a list you can filter (including **has email** and **has first & last name**), export, or send to GoHighLevel, Instantly, Smartlead and lemlist — and every one costs one credit per lead.

## Frequently asked questions

### How many lead sources does GetClient have?

Eight: Google Maps, Yelp, Yellow Pages, YouTube, the Facebook Ad Library, TrustMRR, Skool and Skool Discovery.

### Do all sources cost the same?

Yes — one credit per lead found, with nothing charged for a search that finds nothing.

Source: https://getclient.pro/blog/which-lead-source-to-use