# Use Yelp ratings to personalise your outreach

> A rating, a review count and a claimed badge reveal a lot about a business. Here is how to use them.

## The signals on every Yelp lead

- **Rating** — the average out of 5
- **Review count** — how much feedback the business gets
- **Claimed on Yelp** — whether someone manages the page
- **Year established** — new or long-standing
- **Price range and categories** — what they sell and to whom
- **Business summary and first-line idea** — a ready starting point for personalisation

## Four segments that work

| Segment | Filter | What it normally means | Offers that fit |
|---|---|---|---|
| Busy and loved | rating ≥ 4.5, reviews ≥ 200 | Demand is high | Booking, hiring, capacity, upsell tools |
| Good but quiet | rating ≥ 4.3, reviews < 30 | Happy customers, little volume | Review generation, local SEO |
| Struggling | rating < 3.8 | Reputation is costing them | Review replies, service fixes, reputation management |
| Not claimed | claimed = no | Nobody is minding the listing | Listing management, local marketing |

## Writing the first line

Keep it specific and kind. A few patterns:

- *"Saw you've passed 300 reviews on Yelp — congratulations. Are you turning calls away at peak times?"*
- *"Your Yelp reviews mention how fast you show up — is that the part customers bring up most?"*
- *"Noticed your Yelp page isn't claimed yet — happy to show what that changes in five minutes."*

Avoid quoting a bad review back to someone. Name the opportunity, not the complaint.

## Combine with the website

The same lead has the business website, emails and socials. A great rating with a dated website is a classic web-design opening; a strong Instagram with few reviews suggests review generation. See [find businesses with bad reviews](https://getclient.pro/blog/find-businesses-with-bad-reviews) for the reputation angle.

## Put it into your tools

Ratings, review counts and categories travel with the lead when you send it to Instantly, Smartlead or lemlist as custom fields — use them as variables in your templates.

## Frequently asked questions

### Should I mention bad reviews in cold emails?

Normally not directly. Lead with the opportunity (more reviews, faster replies) rather than quoting a complaint.

### Can I filter Yelp leads by rating?

Yes — filter by rating, review count, claimed status and more before you export or send.

Source: https://getclient.pro/blog/yelp-reviews-outreach-angles