Work backwards
Start from what you want and divide by your conversion rates:
- New clients per month you want.
- Close rate — what share of meetings become clients.
- Meeting rate — what share of replies become meetings.
- Reply rate — what share of contacted leads reply.
- Contactable rate — what share of collected leads have the contact details you need.
A worked example
Goal: 4 new clients a month.
- close rate 25% → 16 meetings needed
- 50% of positive replies book a meeting → 32 positive replies
- positive replies are 3% of leads emailed → about 1,070 leads emailed
- 60% of collected leads have an email → about 1,780 leads collected
So you'd collect around 1,800 leads a month for this goal. Your own numbers will differ — use them once you have a few campaigns of data.
Cost of the leads
With GetClient at one credit per lead, 1,800 leads is 1,800 credits — well within the Starter plan's 3,000 monthly credits ($9). The bigger costs are your time and sending infrastructure.
Improve the rates, not just the volume
Doubling your reply rate halves the leads you need. Better targeting, a stronger offer and owner names normally move rates more than sending more email.
Use the calculator
Plug in your own numbers in our lead generation calculator guide.
Your next step
Try this on a small list first. In GetClient you can search, save the leads to a folder and start a short email sequence from your own account, then see what gets replies before you scale up.