TrustMRR Scraper Guide: Find and Email Revenue-Verified Founders

Selling to small software companies is hard when you can't tell a side project from a business that can pay you. TrustMRR helps because startups list themselves with verified revenue, so you start with founders who have customers and money coming in. This guide walks you through scraping it, cleaning the results and emailing founders without sounding like every other pitch in their inbox.

Step 1: Decide who you actually want

Before you scrape anything, write one sentence describing your ideal founder. For example: "Bootstrapped SaaS founders whose product needs content, design or paid ads help."

Then answer three questions:

• What do you sell? Development, design, copywriting, SEO, ads, bookkeeping, recruiting.
• What revenue range fits? Very early startups may not have budget. Larger ones may already have a team for what you do. Pick a band that makes sense for your price.
• Which product types fit? A B2B tool and a consumer app need very different help.

This stops you from building a huge list you'll never email properly.

Step 2: Run the scrape

In GetClient, choose TrustMRR as the lead source and search for the categories or keywords that match your sentence from Step 1. Run a few related keywords together rather than one broad term.

For each result, look at what's public: the startup name, website, category, and where available the founder's name, emails and social profiles. Owner names come with a confidence score, so treat low-confidence names with care in your greeting.

Save results into a folder in My Leads named by niche and date, such as "TrustMRR - B2B SaaS - March". Separate folders make it easy to send different angles to different groups.

Step 3: Clean before you send

Startup data goes stale fast. Products get sold, renamed or shut down. Do this pass on every list:

1. Open a sample of websites. Remove any that are dead, parked or redirecting to an acquirer.
2. Delete leads with no email at all.
3. Prefer personal founder addresses over generic ones like support@ when both exist.
4. Run email verification and drop addresses that fail.
5. Remove anyone you've already contacted or who is a current client.
6. Fill in a first name where you can. If you can't, plan a greeting that works without one.

The full routine is in the lead list cleaning checklist.

Step 4: Add one personal note per lead

Founders spot mass email instantly. Add a custom field (call it "note") with one specific line about their product, written from a quick look at their site. Keep it short and true. Examples:

• "Your pricing page explains the plans clearly but there's no comparison table."
• "I noticed the blog hasn't been updated in a while."
• "The onboarding video on your homepage is a nice touch."

If you're short on time, do this only for the leads that fit best. Ten thoughtful emails beat a hundred generic ones.

Step 5: Paste these templates

Use a sending address on a secondary domain so your main domain is protected. The sequence below follows the structure in the three step campaign blueprint.

Email 1 (Day 0)

Subject: quick idea for {{params.name}}

Hi {{params.firstname}},

I came across {{params.name}} while looking at {{params.category}} products with real paying customers, and spent a few minutes on {{params.website}}.

[Your one-line note goes here.]

I help small software teams with [your service] so founders can stay focused on product. A typical first project is [concrete small deliverable], done in [timeframe].

Would it be useful if I sent over two or three specific ideas for {{params.name}}? No call needed.

[Your name] [Your site]

Email 2 (Day 3, if not opened)

Subject: {{params.name}}

Hi {{params.firstname}},

Bumping this up in case it got buried. I had a couple of ideas for {{params.website}} around [your service area] and I'm happy to send them over as a short list.

Worth a look?

[Your name]

Email 2 (Day 3, if opened)

Subject: re: quick idea for {{params.name}}

Hi {{params.firstname}},

Here's one of the ideas so you don't have to ask: [one specific, useful suggestion for their product or site, two sentences max].

I have a few more like this. Want me to write them up?

[Your name]

Email 3 (Day 7)

Subject: closing the loop

Hi {{params.firstname}},

I'll stop here so I'm not cluttering your inbox. If [your service] becomes a priority for {{params.name}} later, just reply to this email and I'll pick it up.

Good luck with the growth.

[Your name]

In the flow builder, set Email 1, add a 3-day delay, then an If Opened branch with the two versions of Email 2. The If Opened branching playbook covers how to set this up. Keep the unsubscribe link on, so anyone who opts out is skipped automatically.

If your list doesn't have reliable first names, change "Hi {{params.firstname}}," to "Hi there," before sending. Check every step with the preview before you schedule.

Step 6: Send slowly and watch replies

Set a modest daily send limit and restrict sending to weekdays. Founders often read email at odd hours, but a steady, small volume protects your sender reputation more than any clever timing.

Check your Inbox daily. When someone replies with interest, answer the same day with the ideas you promised. Don't send a calendar link as your first reply; deliver value first.

Look at campaign analytics after the first batch. If opens are fine but replies are low, your offer or note is the problem, not the subject line. Rewrite Email 1 and test on the next folder.

Quick checklist

Cold email rules differ by country, so check the ones that apply to you and your recipients. Scraping and verification use credits; see plans and credits for details.