It's normal
Small businesses often have a generic site with no team page. GetClient leaves the owner empty rather than guessing, so you always know which leads have a real name.
Option 1: A greeting that doesn't need a name
- "Hi {{company_name}} team,"
- "Hi there — quick question about {{company_name}}:"
- No greeting at all — begin with the observation.
Put these leads in their own campaign: filter Has first name = No and send them separately. See filter leads by first and last name.
Option 2: Write to the right inbox
Info@ and contact@ addresses are read by someone — often the owner at a small business. Make the email easy to forward: one clear sentence on what you offer and who it's for.
Option 3: Ask for the right person
"Who looks after marketing at {{company_name}}? Happy to send this to them instead." Short, polite, and it often gets you a name.
Option 4: Call
The phone number is on almost every local lead. A quick call — "Who's the best person to talk to about your website?" — gets the name in under a minute.
Option 5: Check other sources
The same business may have an owner listed on another source. A Yelp page sometimes names the owner when the website doesn't; a Trustpilot profile's website may have a legal notice. Combining sources fills gaps.
What not to do
Don't invent a name or use a generic "Dear Sir/Madam". A friendly, specific message to the business beats a wrong name every time.
Run this from one place
GetClient keeps the list and the campaign together. Find your leads, verify them, then send from your own Gmail or SMTP account with follow-ups that react to opens and clicks. New accounts start with 100 free credits.