Your clients keep asking the same thing: can you just get us more customers? You build their website, run their ads or do their books, and they want leads on top. Saying no sends them to someone else. Saying yes without a system turns into hours of copying business details into spreadsheets.
White label lead generation solves this. You sell lead generation under your own brand, and the tools and process behind it stay invisible to the client. Here is how to set it up so you can deliver a first batch this week.
Step 1: Decide exactly what you are selling
Vague offers create scope creep. Pick one of these three packages before you talk to any client:
- Lead lists only. You deliver a cleaned, verified list of target businesses each month. The client does the outreach.
- Done-for-you outreach. You build the list and run cold email campaigns on the client's behalf, then hand over the replies.
- Booked conversations. You run everything and the client only shows up to calls. This is the hardest to deliver, so price and promise carefully.
For a first offer, done-for-you outreach is usually the sweet spot. It is more valuable than a raw list and you control the work, but you are not promising meetings you cannot guarantee.
Write down what is included: number of leads per month, number of campaign steps, how replies are handled, and what you report. Put it in the proposal.
Step 2: Choose a niche where you can find leads easily
White label works best when your clients sell to local businesses that are listed publicly. If your client is a web designer, their buyers are on Google Maps. If they do bookkeeping, same thing. Our guides on getting clients for a web design agency and getting clients for bookkeeping show what those target lists look like.
Good target categories are ones with lots of independent owners and clear needs: landscapers, general contractors, cafes, daycares and personal trainers. Agree with the client on categories, cities and any exclusions (franchises, existing customers, competitors) before you build anything.
Step 3: Build the list
For each client, run searches by keyword and location. Use several keywords per niche, because businesses describe themselves differently: "roofer", "roofing contractor" and "roof repair" return different results.
In GetClient, the Google Maps scraper takes bulk keywords and several cities at once, and returns business name, category, address, phone, website, public emails, and where available the owner's name and title with a confidence score. Save each client's leads in a separate folder in My Leads so nothing mixes between accounts.
A useful angle for some clients is targeting businesses with weak reviews, since they often need help. See how to find businesses with low ratings.
Step 4: Clean and verify before anything is sent
This step protects your client's domain, which is your reputation too. Before any campaign:
- Remove duplicates and businesses the client already works with.
- Drop leads with no website if the offer depends on one.
- Run email verification and remove invalid addresses.
- Prefer named owner emails over generic info@ addresses where you have them.
Use the lead list cleaning checklist as your standard process so every client gets the same quality.
Step 5: Send from the client's identity, not yours
This is what makes it white label. Emails should come from the client's name and a domain they own. Do not send from their main domain. Ask them to buy a separate outreach domain so a bad week cannot hurt their regular email. The reasons are covered in using a secondary domain for outreach.
Connect the client's Gmail or SMTP account to your campaign tool. In GetClient you can connect multiple accounts and keep each client's campaigns separate. Then build the sequence:
- Step 1: A short, specific first email using merge tags like {{params.firstname}}, {{params.name}} and {{params.city}}.
- Step 2: A follow-up a few days later. You can branch it, for example If NOT Opened gets a new subject line, If Opened gets a different angle.
- Step 3: A final short note.
Set sending limits per weekday and keep volume modest on new accounts. Every email needs a working unsubscribe link, and unsubscribed contacts must never be emailed again. Cold email rules differ by country, so check what applies to your client's location and their recipients'. This is not legal advice.
If you use AI to draft copy, have a human edit every template. The trade-offs are covered in AI-written cold emails: pros and cons.
Step 6: Handle replies and report in your brand
Decide who answers replies. Two common setups:
- You triage. You read replies in a shared inbox, answer simple questions and forward interested leads to the client within an agreed time.
- Client handles. Replies land directly in their mailbox and you only manage the campaign.
GetClient's Inbox shows replies from all connected accounts in one place, which helps if you triage for several clients.
For reporting, send a monthly summary under your own logo: leads added, emails sent, open and click rates, replies, and positive replies. Pull numbers from campaign analytics and put them in your own template. Clients care about positive replies far more than opens, so lead with those.
Step 7: Price it so it stays profitable
Add up your real costs per client: data credits, verification, sending accounts, domains and your hours. The breakdown in the cost of a cold email stack helps you count everything. Using one tool for list building, verification and sending cuts the time spent exporting between apps, which matters when you run several clients.
Charge a monthly retainer that covers costs plus your time with margin, and avoid pay-per-meeting deals until you have data on what your campaigns produce. To test the workflow on your first client, a new GetClient account comes with 100 free credits, no card needed. Plans are on the pricing page.
Your first week
- Day 1: Write your offer and pick one client to pilot it with.
- Day 2: Agree on niche, cities and exclusions. Have them buy an outreach domain.
- Day 3: Build and clean the list.
- Day 4: Write and review the sequence with the client.
- Day 5: Start sending at low volume and set your reporting date.
One working client is better than a polished offer nobody has bought. Start small, learn what gets replies, then sell it to the rest of your clients.