A prospect wrote back. That is the hard part done. Then the reply says "we already have someone" or "too expensive" and you freeze, write three drafts, and send something either defensive or desperate.
The scripts below are built to be pasted, lightly edited, and sent within the hour. Each one follows the same pattern: acknowledge, ask one small question or offer one small next step, and make it easy to say no.
Three rules before you reply
- Reply fast, but not instantly. Same day is good. A reply ten seconds later can feel automated.
- One question per reply. Two questions get zero answers.
- Never argue. You are not trying to win the objection. You are trying to find out if there is a real fit.
Merge tags work in campaign steps. In a manual one-to-one reply, fill them in yourself. They are shown here so you can reuse the scripts as follow-up steps too: {{params.firstname}}, {{params.name}}, {{params.website}}, {{params.city}}, {{params.category}}.
Scripts for the objections you will see
1. "We already have someone for that"
Hi {{params.firstname}},
Good to hear, that means you already take this seriously at {{params.name}}.
I'm not asking you to switch. If it's useful, I can send a short second opinion on one thing I noticed on {{params.website}}, free, and you can pass it to whoever handles it now.
Want me to send it over?
Thanks, [Your name]
Why it works: you stop competing with their vendor and offer something they can accept without disloyalty.
2. "It's too expensive" / "No budget"
Hi {{params.firstname}},
Fair enough, and thanks for telling me straight.
Can I ask what you'd compare it to? If it's a cost question I can suggest a smaller first step. If it's simply not a priority this year, I'll leave you alone.
Either answer is fine.
[Your name]
Do not drop your price in the first reply. Find out whether the problem is the number or the value.
3. "Not right now" / "Reach out next quarter"
Hi {{params.firstname}},
Understood. I'll put a note to check back in [month].
So I don't waste your time then: is there anything that would need to change at {{params.name}} for this to become a priority?
Thanks, [Your name]
Then actually follow up in that month. Put a date on it, not a vague reminder.
4. "Send me more info"
This is often a polite brush-off. Narrow it down instead of sending a brochure.
Hi {{params.firstname}},
Happy to. So I send the right thing rather than a generic PDF: is the bigger issue for you right now [option A] or [option B]?
One word is enough.
[Your name]
If they answer, send one page or one short example tailored to that. If they don't, treat it as a soft no.
5. "How did you get my email?"
Answer plainly and offer an exit.
Hi {{params.firstname}},
Fair question. I found {{params.name}} through a public business listing for {{params.category}} businesses in {{params.city}}, and your address was listed publicly.
If you'd rather not hear from me, just say so and I'll remove you right away. No hard feelings.
[Your name]
Then honor it. Only say where you found them if it's true.
6. "Not interested"
Hi {{params.firstname}},
Thanks for letting me know, I'll take you off my list.
If you have a second: was it the timing, or just not a fit for {{params.name}}? Helps me stop bothering the wrong people.
All the best, [Your name]
Remove them whether or not they answer the question.
7. "Who are you again?" / confused reply
Hi {{params.firstname}},
Sorry for the confusion. I'm [name], I help {{params.category}} businesses with [one-line outcome]. I emailed because [specific reason tied to {{params.website}}].
Worth a 10 minute call, or not for you?
[Your name]
8. "Can you call me?"
Not an objection, but people fumble it.
Hi {{params.firstname}},
Of course. Does [day] at [time] or [day] at [time] work? I'll call the number on your listing unless you prefer another.
[Your name]
For what to say once you're on the phone, see the cold call script after email.
When to stop replying
Use this as a checklist:
- They said "not interested" or asked to be removed: stop and remove them.
- They ignored two replies after an objection: stop. Optionally send one closing note from the breakup email templates.
- They gave a date: stop until that date.
- They engaged with a question: keep going, one step at a time.
Fix the objection in the first email
If the same objection keeps coming back, it is feedback on your opening email, not on the prospect. "Send more info" often means your first email was vague. "How did you get my email" can mean it felt generic. Review the patterns in cold email mistakes that kill replies and rewrite the first step before sending more.
In GetClient, replies from your connected Gmail or SMTP accounts land in one Inbox, so you can answer objections in the same place you run the campaign, and anyone who uses the unsubscribe link is skipped automatically. Free accounts start with 100 credits; details are on plans and credits.
Keep a reply log
Track each objection in a simple sheet: date, business, objection type, script used, outcome. After a few weeks you'll see which scripts lead to calls and which go quiet. Adjust the wording based on your own results, not on anyone's general advice.