Simple lead scoring for small teams

Keep it straightforward

Enterprise lead scoring uses dozens of signals. Small teams need three buckets: fit, signal and contactability.

Fit (0–3 points)

• in your core niche: +1
• in your target size range: +1
• in a location you serve well: +1

Signal (0–3 points)

The problem you solve, visible in data:

• clear signal (no website for web design, under 4 stars for reputation, active ads for creative): +2
• secondary signal (few photos, no booking, slow site): +1

Contactability (0–3 points)

• owner name found: +1
• email found: +1
• mobile number found: +1

Use the score

• 7–9: contact first, personalise one-to-one, call if possible
• 4–6: segment campaign
• 0–3: skip or keep for later

Build it in a spreadsheet

Export with the columns you need, add a formula column for the score, and sort. GetClient filters ("Has owner name", "Has email", "No website", rating ranges) let you build the top tier directly before exporting.

Improve it with results

After a month, check which scores turned into meetings. If owner-name leads reply twice as often, weight that higher.

Example scores

Run this from one place

GetClient keeps the list and the campaign together. Find your leads, verify them, then send from your own Gmail or SMTP account with follow-ups that react to opens and clicks. New accounts start with 100 free credits.