How to choose the right lead source

Different sources find different buyers. Match the source to your customer and the list does half the selling.

Updated Nov 7, 2026 · 2 min read

Start from the buyer

Ask who signs the cheque for what you sell — then go where that person's business is listed.

If you sell to…UseWhy
Local service businessesGoogle MapsWidest local coverage, Maps rank, phones checked for line type
Restaurants, home and beauty servicesYelpReview-driven listings with owners, ratings and years in business
Established US trades and local firmsYellow PagesUS listings with the owner, years in business and a BBB A/A+ filter
Creators and channelsYouTubeSubscribers, last upload, business emails
Businesses that already pay for adsFB Ad LibraryActive advertisers and their websites
Startups with revenueTrustMRRVerified MRR, growth and the founder
Communities and coachesSkoolMembers of communities you belong to
Community ownersSkool DiscoveryCommunities by topic, with the owner, members and price

Match the signal to the offer

  • Review management → Yelp ratings, Google reviews
  • Long-standing local businesses → Yellow Pages years in business and BBB rating
  • Ads and creative → FB Ad Library (already spending)
  • SEO and websites → Google Maps rank, businesses without a site
  • SaaS tools and services → TrustMRR revenue bands
  • Sponsorships and UGC → YouTube channels by niche and size

Use more than one

Local niches overlap across Google Maps, Yelp and Yellow Pages — combine them for coverage. Startup sellers can use TrustMRR to find growing startups.

Everything works the same way

Every source returns a list you can filter (including has email and has first & last name), export, or send to GoHighLevel, Instantly, Smartlead and lemlist — and every one costs one credit per lead.

Put this into practice

Once your list is ready, you can build a campaign in GetClient without exporting anything. Add your steps, set the delays, and read replies from your connected accounts in one inbox.

Frequently asked questions

Eight: Google Maps, Yelp, Yellow Pages, YouTube, the Facebook Ad Library, TrustMRR, Skool and Skool Discovery.

AI-powered lead generation from 8 sources

Live leads from Google Maps, Yelp, Yellow Pages, YouTube, Facebook Ads, TrustMRR, Skool and Skool Discovery — AI finds the owner, emails and socials for every one. Start with free credits.

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