Most lead tools give you a name and ask you to trust it. If the name is wrong, you find out when your email misses the mark. Evidence-backed leads work the other way round: each detail comes with a way to judge it.
What makes a lead evidence-backed
An evidence-backed lead has three things:
- The detail itself, such as the owner's name and title.
- A confidence level, showing how sure the match is.
- The evidence, meaning the sentence or source the detail was found in.
If there's no evidence, the field stays empty. Nothing is guessed to fill a gap.
Why it matters
Getting the owner's name wrong costs you more than leaving it out. "Hi Sarah" sent to a business Sarah left two years ago tells the reader you didn't check. A confidence level lets you decide how to use each lead:
- High confidence: use the name in your first line.
- Lower confidence: check the evidence first, or write a message that doesn't depend on the name.
- No owner found: write to the business instead. See what to do when a lead has no owner name.
How it differs from a lead database
A database sells records collected in the past, and you usually can't see where each one came from. An evidence-backed lead is looked up live, and you can see why it was matched.
How GetClient does it
GetClient searches 8 live sources, including Google Maps and Yelp. AI then reads each business website and its public profiles to find the owner, and records the confidence level and the evidence next to the name. See how the owner confidence score works.